Meatify — Raw Beauty

Meatify is a speculative design project aimed at highlighting the deceptive practices of the cosmetic industry — while also shining a light on the ridiculous lengths people will go to change their appearance. The idea stemmed from a stat stating that girls view over 500 ads a day, telling them how they should look. Raw meat was used to show people how convincing the industry can be — by putting a horrific thing in a "beautiful" setting, while contrasted with soft feminine tones. Meatify takes the byproducts from the meat industry and extracts the animal fat to create a natural filler to enhance the face and body.